Advertising on Twitter marketing course
Twitter marketing course
Why choose Twitter advertising to market your business online? Twitter can help you target audiences by demographic, keyword, username, or interest and build brand awareness in real time. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes. This course shows how to use Twitter for advertising, starting with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to set up an advertising account, define your audience, and create campaigns around specific goals: gaining followers, driving traffic to a web page, collecting leads, promoting an app, and more. Along the way, find out how to set up bids and budgets, manage tweets, and review campaign reports.
- Twitter ad campaign types
- Defining and targeting your audience
- Setting up your account
- Basic targeting methods
- Advanced targeting methods
- Bidding on Twitter ads
- Creating an ad campaign
- Managing media and content
- Reviewing Twitter analytics
Linda twitter marketing course
Introduction to the course twitter marketing. Get Introduced to the course.
Getting started with twitter marketing
Preparing your twitter campaign; prepare your twitter profile and define your campaign objective and target audience.
Foundation of twitter ads: Set up a twitter advertising account and learn howto navigate the interface.
Targeting methods for twitter ads: Demographic targeting Geo-targeting twitter ads, Keyword targeting of twitter ads, Interest Targeting twitter ads, Behavior targeting of twitter ads
Advanced audience targeting methods on twitter. Tailored audiences for twitter ads, Device-based targeting for twitter ads, Follower look-alike twitter ads
Bid configuration for twitter ads: Set up budgets of twitter ads, Decide on your bids for twitter ads
Creating a twitter ads campaign; Setting Up a twitter campaign, Choose your creatives, Select your audience, Set your bid and budget, Review your twitter campaign
Manage twitter ads. Tweets manager, Cards Library and twitter media solution
Review analytics of twitter ads. Review your campaign reports on twitter, Tweet activity, Video activity, Events, Audience insights on twitter campaigns
Conclusion to twitter marketing course