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Advertising on Twitter marketing course

twitter marketing advertising tasksnadcrafts

Twitter marketing course

Why choose Twitter advertising to market your business online? Twitter can help you target audiences by demographic, keyword, username, or interest and build brand awareness in real time. It’s a perfect platform for small business and those new to online advertising—but it’s used by businesses of all shapes and sizes. This course shows how to use Twitter for advertising, starting with an explanation of Twitter ad types and targeting options. Social media strategist Megan Adams then shows how to set up an advertising account, define your audience, and create campaigns around specific goals: gaining followers, driving traffic to a web page, collecting leads, promoting an app, and more. Along the way, find out how to set up bids and budgets, manage tweets, and review campaign reports.

Topics include:

  • Twitter ad campaign types
  • Defining and targeting your audience
  • Setting up your account
  • Basic targeting methods
  • Advanced targeting methods
  • Bidding on Twitter ads
  • Creating an ad campaign
  • Managing media and content
  • Reviewing Twitter analytics

Linda twitter marketing course

1
Introduction to Marketing with twitter
00:44

Introduction to the course twitter marketing. Get Introduced to the course.

2
Getting started with twitter marketing
09:02

Getting started with twitter marketing 

3
Preparing your twitter campaign
13:00

Preparing your twitter campaign; prepare your twitter profile and define your campaign objective and target audience.

4
Foundation of twitter ads
08:00

Foundation of twitter ads: Set up a twitter advertising account and learn howto navigate the interface.

5
Targeting methods for twitter ads
11:00

Targeting methods for twitter ads: Demographic targeting Geo-targeting twitter ads, Keyword targeting of twitter ads, Interest Targeting twitter ads, Behavior targeting of twitter ads


6
Advanced audience targeting methods on twitter
12:00

Advanced audience targeting methods on twitter. Tailored audiences for twitter ads, Device-based targeting for twitter ads, Follower look-alike twitter ads


7
Bid configuration for twitter ads
6:00

Bid configuration for twitter ads: Set up budgets of twitter ads, Decide on your bids for twitter ads


8
Creating a twitter ads campaign
22:00

Creating a twitter ads campaign; Setting Up a twitter campaign,  Choose your creatives, Select your audience, Set your bid and budget, Review your twitter campaign  


9
Manage twitter ads.
07:40

Manage twitter ads. Tweets manager, Cards Library and twitter media solution


10
Review analytics of twitter ads
16:00

Review analytics of twitter ads. Review your campaign reports on twitter, Tweet activity, Video activity, Events, Audience insights on twitter campaigns


11
Conclusion to twitter marketing course
1:00

Conclusion to twitter marketing course

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Enrolled: 43 students
Lectures: 11