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4.14 out of 5
4.14
292 reviews on Udemy

Instagram Marketing 101 – How to use Instagram for Business

Learn how to get leads from Instagram, Create an Instagram account and attract targeted followers on Instagram
Instructor:
Frici Barabas
18,297 students enrolled
English
Will be able to create an awesome Instagram profile and feed
Will be able to produce daily content
Will be able to grow Instagram followers
Will be able to collect leads from Instagram
Will be able to sell products/services through Instagram

WHY INSTAGRAM?

Instagram has over 1 BILLION (1.000.000.000+) users and has over 500.000.000 active daily users.

Insanity, right?

Do I need to say anything more to be on Instagram? If you are a business, an entrepreneur or just a person who wants to share their ideas, journey, service, products etc. on the internet

…then you NEED TO BE ON INSTAGRAM.

In this course, I will show you how to get started with Instagram and how to start building an audience and following on this platform.

Interested? If yes, continue reading…

You will not just learn how to set up an account BUT you will learn everything from optimizing your account to getting leads and potential clients.

You will learn

– how to set up an account

– how to use the different features of Instagram

– how to create content

– how to grow your exposure

– how to optimize your account for leads

… many more

Just check out the curriculum down below for more details.

You will learn how to grow an Instagram account THE ETHICAL way.

NO fake likes

NO fake followers

NO fake comments

especially NOT a “How to get rich by using Instagram…”

 

No experience, No problems

I specifically designed this course for beginners. If you did not use the app until now, it’s no problem. We start off with the very basics and go more into the advanced tactics of Instagram Marketing.

At the end of the course, you will see my cases studies on how I grew accounts from ZERO. You will see what mistakes I made so you will not repeat them.

Requirements:

– smartphone with Instagram app installed

– PC or laptop

– Internet connection

– willingness to apply and practice the methods taught in this course

This course is recommended for

 

Small business owners, social media managers, entrepreneurs, travelers, photographers, digital nomads, companies who want ‘to go online’.

Businesses who want to start an Instagram account or have less than 10000 followers. Persons who want to start building their own brand.

WARNING

This course is not for skeptics, lazy, people who want to make money fast on Instagram.

If you are not willing to put in the work but you expect to your Instagram to grow magically…then sorry, my friend…THIS COURSE IS NOT FOR YOU

Introduction

1
About the instructor and the course

Find out more about me and about Instagram Marketing 101.

2
DO NOT ENROL until you watch this

PLEASE WATCH THIS BEFORE YOU ENROL!!!

INSTAGRAM FUNDAMENTALS

1
Introduction to Fundamentals

Overview of this section.

2
Basic Features of Instagram

Learn about the interface and basic features of the Instagram app.

3
How Instagram Works

Learn about how Instagram algorithm works and why hashtags matter.

4
Rule no.1 & Rule no.2 of Instagram Marketing

The two rules you should never break when building an Instagram account.

5
Purpose and Theme

Decide what is your purpose with Instagram. 

6
HOMEWORK: What is your goal?

ACCOUNT SETUP

1
Introduction to Account Setup

Preview of what we will discuss in this section.

2
Username Selection

Learn how to choose a username that is easy to be remembered. And learn how to change an existing Instagram handle

3
Personal or Business Account

Learn how to create a business Instagram page and how to switch from personal to business account.

4
How to Create an Amazing Bio Description

Learn how to use keywords and emojis in your Bio description to create a drooling profile.

5
How to Select the Perfect Display Image (Profile image)

Learn what size your display image should be and what types of images fit the best on Instagram.

6
The Instagram solo link

Learn why the solo link is so important and how to use it.

7
The Before and After Challenge

Take a screenshot of your profile NOW and AFTER you applied everything you learned from this section. Join the Digital Lifestyle Community Facebook to share your progress: http://bit.ly/newDTLgroup

8
The before and after challenge - Instagram Setup

CONTENT STRATEGY

1
Introduction to Content creation on Instagram

A preview of what you will learn in this section.

2
Theme of your account

Let's figure out what is your theme.

3
Quality and Quantity of content

Learn about quality requirements and frequency of content. 

4
Type of content that work on Instagram

Learn what types of content work on Instagram.

5
How to create compelling content (non designers)

Learn how you can create content as a non-designer.

6
Free stock photo websites

Websites you can use to get free images for my content.

7
Tools for creating content: IOS devices

Learn what free and paid apps you can use to create content on IOS devices.

P.S. 
If you find apps for IOS devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

8
Tools for creating content: Android devices

Learn what free and paid app you can use to create content on Android devices.

P.S. 
If you find apps for Android devices not mentioned in this lecture please leave a comment below this lecture so everyone can see it in the community. Thank you

9
Tools for creating content: Desktop tools

Learn about free tools you can use to create content on desktop.

10
What to do if you don't have time to create content

Learn how to delegate content creation. 

11
Tools to schedule your content

Learn what tools you can use to schedule your content.

12
Create the ultimate Content Strategy Plan

Learn how I create a content calendar that helps me get an overview of the content. 

13
Quiz

GROWTH HACKS

1
Introduction to Growth Hacking

Overview of what you will learn in this section. 

2
Growth Hack no.1 - Consistency

Learn why consistency is key to building an Instagram account.

3
Growth Hack no.2 - Hashtags

SOME INFORMATION IN THIS VIDEO IS OBSOLETE. CHECK OUT THE BONUS LECTURES FOR UPDATES.

4
Growth Hack no.3
5
Growth Hack no.4 - Engaging

You have to engage to create a relationship.

6
Growth Hack no.5
7
Growth Hack no.6
8
Growth Hack no.7
9
Tools to track your growth

Learn about how you can track your growth.

ADVERTISING AND PROMOTION

1
Introduction to advertising and promotion

Overview of this section.

2
Instagram ads- within the app

Learn how to boost your posts within the app.

3
Instagram ads - Facebook Ads Manager

Learn how to create ads with Facebook Ads Manager.

4
Paid shoutouts: how much does it cost

Learn about paid shoutouts and how much is you should pay for a shoutout.

5
How to reach out to influencers

Learn 3 ways to reach to influencers.

HOW TO GENERATE LEADS

1
Introduction to lead generation

Overview of this section.

2
Rule no.1 - Give value first

Learn why value proposition is key to get people interested. 

3
Rule no.2 - The 80/20 rule

Learn how you can apply the Pareto principle to Instagram Marketing. 

4
Call-to-action (CTA)

Learn what are call-to-actions and how to use them to generate leads.

INSTAGRAM STORIES

1
Introduction to Stories

Overview of this section.

2
Basics of the feature

Learnt the elementary functions of Instagram Stories.

3
What to share in your strories

What content to share in your stories.

CASE STUDIES

1
A final advice
2
@digi_lifestyle Case Study - From 0 to 1000 in 4 weeks

Check out how I grew my account from 0 to 1000 followers.

3
@lfcgadgets Case Study - From 1000 to 10000+ in 4 months

Check out how I reached the milestone of 10000 followers.

BONUSES

1
March 2020 - How to create videos for Instagram & Facebook

I present the software we use to create awesome videos for out clients. You can edit limitless stock videos, catchy text and make cool videos.

You can try it out for FREE and if you want to use it, I have gift for you. Just sign up here and use the the code FRICI25 and you will get 25% OFF your monthly or yearly plans.

Link to inVideo: https://cutt.ly/invideofrici

2
March 2018 - Instagram Hashtag Algorithm Update

5 things you need to know about Instagram hashtags with the new algorithm update

3
February 2018 - How to create awesome videos for Instagram with Quick app

Learn to create cool videos with Quick app by GoPro.

4
February 2018 - Instagram algorithm update

IMPORTANT INFO ABOUT THE NEW ALGORITHM. SOME LESSONS AND INFORMATION FROM THIS COURSE MAY BE OBSOLETE BECAUSE OF THIS UPDATE. LISTEN CAREFULLY!

5
How to create Instagram story ads with Facebook Ads manager
6
October 2019 - 5 Tips more Organic Reach

This is a quick update on how to get more organic reach in 2019. As you know, IG always changes its algorithm and soon enough organic reach will perish just like on Facebook!

You can view and review the lecture materials indefinitely, like an on-demand channel.
Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!
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Includes

6 hours on-demand video
Full lifetime access
Access on mobile and TV
Certificate of Completion